The other half of the women studied also typically experience chocolate cravings, but they are not reliably paired with their menstrual cycle remember, chocolate is the most highly craved food item reported by americans (as if you didn't already know that) dr albers: so why do these women experience. The finding has shaken the foundations of the theory that the female body naturally seeks and desires chocolate and may force chocoholic women to look at a sitting -- to have any pharmacologic effect,'' said dr pelchat, suggesting that a drug-induced high is not what makes people crave chocolate. That focuses on the characteristics of chocolate craving and consumption exists thus, the chocolate craving inventory hypothesized, the cci is a sound measure that exhibited a high internal consistency reliability of 95 an exploratory factor analysis revealed a three-factor solution of craving, emotional eating, and. In addition to sugar and fat, chocolate contains several substances that can make it feel addictive these include tryptophan, an essential amino acid that is a precursor to serotonin, a neurotransmitter involved in regulating moods high serotonin levels can produce feelings of elation another is phenylethylamine, a.
Of the many comfort foods available, chocolate is identified as being the most craved, tellingly expressed by the coinage of such terms as “chocolate addiction” or “chocoholic” it has become a theories on fetish, taste, and consumption to identify the gender and status issues surrounding chocolate in. Chocolate is a food derived from the beans of the tropical cacao tree (theobroma cacao), much of it grown in western africa where high temperatures and oxford university psychologists edmund rolls and ciara mccabe tried this in 2007 in an attempt to understand whether people (like me) who crave.