Metabical fda approved and can be bought only through a prescription lesser negative effects as compared to other available drugs only 1 eleodora lima case study from harvard business school about metabical weight loss drug theodoros p dimopoulos metabical prajakta talathi. Mktg case study 3-1. My favorites so far from the past two years across all the courses i have taken include: marketing optical distortion warner brothers entertainment hulu entrepreneurship zipcar: refining the business model officetiger strate.
It show that metabical at the best point which is clinically proven with the low risk the conclusion is, metabical can monopoly big market share in the weight loss industry and with the exclusivity for 10 years will help csp to gain better profits for future 60 marketing strategy based on the metabical case study, barbara.
Cambridge sciences pharmaceuticals (csp) expects final approval for its revolutionary weight loss drug, metabical despite promising medical studies and consumer research, poor positioning of the drug in the highly competitive market for weight-loss solutions could spell case | hbs case collection | july 2010. This software is to accompany the case 4183 the abstract of the case is as follows: this case can be used separately or in conjunction with (4240) metabical : positioning and communications strategy.
Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online easily share your publications and get them in front of issuu's millions of monthly readers title: metabical case study analysis, author: stede, name: metabical case study. Citation: quelch, john a, and heather beckham metabical: pricing, packaging, and demand forecasting recommendations for a new weight loss drug, spreadsheet supplement (brief case) harvard business school spreadsheet supplement 104-186, april 2010.
Publication date: april 14, 2010 when students have the english-language pdf of this brief case in a coursepack, they will also have the option to purchase an audio versionmetabical is a new weight loss drug from cambridge sciences pharmaceuticals intended for moderately overweight individuals in anticipation of. Metabical case solution demand/pricing formulation executive summary: there are three main demand strategy's that make reasonable sense to assess the demand for metabical within the first five years to get the most out of each demand scenario the most optimal pricing structure was applied to each scenario 2 was. Case studies 1 eli lilly: developing cymbalta (ofek, e, laufer, r hbs case collection, rev: jul 30 2008) 2 merck: pricing gardasil (calkins, t, kellogg school of management, kel400, feb 23 2009) 3 metabical: positioning and communications strategy for a new weight-loss drug (quelch, j, beckham, h hbs.