Carolyn davidson – creator of the iconic nike swoosh - click here to learn more about the origin behind nike's famous logo. Nike sweatshops: behind the swoosh documentary exposes how nike knowingly uses sweatshops in asia to produce their shoes and clothing range which they later go on to sell for extortionate profits to the western word their story sheds a whole new light on the capitalist society in the western world. Watch behind the swoosh online what do you think it would be like to live on a nike sweatshop wage in a developing country behind the swoosh director, jim keady is about to find out. Sep 3, 2012 soon to adorn england football shirts, what's the the real story behind the nike ' swoosh. The hidden meaning behind the nike logo is the wing in the air in the far-famed statue of the greek goddess of victory, nike who largely influenced countless brave warriors it is referred to as swoosh , as a reference to the fibers used in nike shoes [sources: a collective guide on famous company logos with their. The swoosh story is a creative intepretation of facts for the authorised history of nike incorporated please visit the link provided in the sidebar the significance of the swan goes beyond its natural representation to the events in my life where i acquired a beautiful pair of swan wings but that is another plot line, so let us. Watch the award-winning short film, behind the swoosh, and see jim keady and leslie kretzu attempt to survive on a nike worker's wage in the industrial slums of well there are two sides to every story there are people who think that the indonesian nike work force is being mistreated, but maybe some of the people.
Nike sweatshops: behind the swoosh is the ultimate video for exploring the sweatshop issue using nike as a case study, the film documents first hand the the cost of the materials is a big percent of that overhead meaning not much of that actually goes to the people in the sweatshops making the shoes. Dec 2, 2009 the ny times and the ap wire picked up my story and i became an instant expert on the sweatshop issue bandung, balaraja, tangerang, and jakarta i lobbied nike shareholders and was escorted by police from at least one shareholder meeting i produced a short documentary, “behind the swoosh. Logo and color choice are two of the most important parts of creating a quality brand today we have two infographics from the logo company one shows the five major forms of logos, while the other dives into the meaning behind color choices we'll add some commentary on the implications of logo and.
Mar 7, 2018 air like michael jordan in space jam giphy fly like an eagle, mj but where did it come from and how did a seemingly simple design become one of the most successful logos in the history of capitalism the nike swoosh's origin story has slowly turned into the well-known tale of a little logo that could. It's pretty amazing that one little image can be so powerful at creating memories and feelings in a person -- and the nike swoosh is even more incredible because of the unlikely story behind its creation the nike swoosh was drawn by a woman named carolyn davidson in 1971, when she was a design. A young design student at portland state was asked by the nike co-founder to design what would become one of the world's most iconic symbols.
The story behind the swoosh mark is quite amazing considering how much value it has today as opposed to when it was created however, it is a shame that knight didn't even seem to appreciate it before it became famous i wrote something similar to the story last month and actually found the video of. 4 days ago the nike swoosh: it is one of the most recognizable logos in the world you might imagine that an image so iconic would have been designed by an important advertising or branding firm that was paid millions to come up with the advertising scheme but you'd be wrong if you thought that in reality, the nike. Nike sweatshops: behind the swoosh is a documentary that tells a story of a former soccer coach at st john's who gets involved in the fight against the exploitation of workers in indonesia by nike the documentary is short and impactful.
Your logo doesn't need to be expensive in fact, one of the most iconic brands in the world, nike, purchased their first logo for $35 read more. Jim keady shares his stories of living with nike's factory workers and his decade long effort to end sweatshop abuses he also shows audience members what they can do to get involved and join this ﬁght for justice this interactive multi- media event includes role-playing, powerful video footage, and a question- answer.
Origin of the nike swoosh the swoosh was designed by a college student () named carolyn davidson for a mere $35 () in 1971 davidson not only designed the swoosh but also suggested the name nike as an alternative to founder phil knight's other idea for a brand name: 'dimension 6' she was. However, social activist jim keady, who advocates for the improvement of sweatshop working conditions, has been holding discussions on campus regarding the treatment of workers at nike's sweatshops abroad in a student talk held monday titled behind the swoosh: sweatshops and social justice,. Read the legendary stories behind some of the most recognizable logos, like nike's swoosh, mcdonald's arches, the i heart new york logo, and the universal symbol for recycling. It's easy to think that a logo as popular as the nike logo must have cost thousands of dollars and taken dozens of hours of hard work to come up with such a successful logo still, the best ideas do not necessarily come after hundreds of hours of work and the story behind the nike swoosh proves it very well.